Exporting directly from Max to W3D will cause viewing problem. Max will use Z-up. and Director will use Y-up. During orbiting, after exporting W3D in Max will cause yawning.
Simply can be fixed by reassigning camera view and exporting in camera view..
1. Create a camera in 'left view'.
2. Change the orrientation from 'view' to world.
3. Activate the camera in the 3D perspective window.
4. Export W3D using the camera just created.
Thats all. The orientation fixed for W3D.